A comprehensive HEP-B awareness campaign was developed for man2man.ie, targeting men who have sex with men demographic of the LGBTQIA+ community. The campaign focused on educating individuals about Hepatitis B prevention, with content distributed across various platforms, including GCN magazine, Grindr, print posters, social media reels, and posts. The campaign’s cohesive visual identity ensured the message reached a wide audience across both digital and print media.
