Created in collaboration with PozVibe Podcast and the Dublin Cocktail Collective, Love Bomb is a bold, blood orange liqueur-tinged apothecary fantasy designed to spark conversations around U=U and dismantle HIV stigma.
Full packaging design, including the front and back label layouts, and integrating an iconic illustration of Veda by HorRaw. Drawing on references from old-world medicine bottles, seductive elixirs, and devilish glamour, the final identity walks the line between vintage potion and HIV activism art in a bottle. You can purchase a bottle of Love Bomb here
A hands-on development process ensured the label design worked seamlessly with the bottle’s dimensions, proportions and overall feel, balancing visual impact with functionality.