Merch designs for Irish singer CMAT, featuring a design inspired by her hit song “I Wanna Be a Cowboy Baby.” The t-shirt and tote bag became fan favorites, with sales directly funding the production of her debut album. This project highlights the creative process behind CMAT’s signature, playful aesthetic and its role in her early success.
Iconic t-shirt created for CMAT’s debut Glastonbury performance, later reproduced as merchandise for fans alongside a more “family-friendly” alternative. The design became a memorable piece from her historic festival set.
